various Loacker products with Happy 100th XO, Giada signature

Loacker X Giada

Celebrates 100 years with Loacker.
A century of pure goodness

Giada De Laurentiis cooking pasta

Giada De Laurentiis

We are beyond excited to celebrate our 100-year milestone anniversary with each of you, alongside renowned Italian-American chef, Emmy Award winner, and Best-Selling author — the one and only, Giada de Laurentiis.

Born in Rome, Giada inherited her passion for food from her family! And, over the years, she has inspired millions of people to cook with love and share in the pleasure of all things food.

Giada knows, as much as we do, that good ingredients are the secret to pure goodness (and sticking around for 100 years).

 No shortcuts. No compromises.

And that’s what we have been doing, rebelliously … since 1925!

Giada's Favorites

Growing up in Italy

I grew up eating Loacker with my family,” said Giada De Laurentiis. “So, I can still remember tasting their light and crispy wafers in my childhood kitchen with Nonna. I can’t wait to share all the surprises we have planned for this year!"

Good Ingredients

“To this day, I could list countless reasons why I love Loacker, from their phenomenal craftsmanship and traditions, to their high-quality ingredients — like 100% Italian hazelnuts. It’s an honor to be celebrating 100 years of Loacker with the entire Loacker family."

gianas signature - thank you